MUFTI · Credo Brands Marketing Ltd · Retail (Apparel)
MUFTI · Credo Brands Marketing Ltd · Retail (Apparel)
As of 05 Nov close
52-week range
30.4% below 52-week high
52-week range: as of 05 Nov 2026 close.
Price chartDaily closes on the stock page.
Weighted combination of 8 measured readings. Not a probability, a rating or a forecast.
Full signal detail →Fundamentals as of 15 Sep 2026 · the company's own latest record is 52 days old
Revenue (latest Q)
₹125 Cr
Revenue YoY
PAT YoY
-63.6%
Operating margin
Revenue, last 8 quarters
P/E (TTM)
P/B
1.1
P/S (TTM)
0.8
Sector P/E
14.2
Dividend yield
+2.8%
| Company | P/E | P/B | Net margin | ROE | D/E | Div. yield |
|---|---|---|---|---|---|---|
| MUFTI (this stock) | 12.8 | 1.1 | +7.3% | +9.9% | 0.61 | +2.8% |
| Trent | 96.8 | 21.1 | +8.6% | +25.9% | 0.37 | +0.1% |
| Metro Brands | 67.4 | 14 | +13.8% | +20.4% | 0.79 | +0.6% |
| Aditya Birla Lifestyle Brands | 27.5 | 8.2 | +2.0% | Not available from data source | 151.32 | +0.5% |
Promoter
stable
FII
stable
MF
0.95% (-0.64pp)
falling 1q
Insider trades
No insider trades in the last 12 months.
Bulk/block deals
No bulk/block deals in the last 12 months.
News timeline
No related news.
Concalls & investor presentations
AI-generatedKey takeaway: During the earnings conference call held on August 12, 2026, management discussed the company's performance for Q1 FY27, reporting a 5% year-on-year revenue growth to approximately INR125 crores. The Chairman, Kamal Khushlani, highlighted the ongoing transformation strategy, Mufti 2.0, aimed at premiumizing the brand and enhancing customer experience. Despite a healthy consumer interest early in the quarter, management noted a moderation in demand due to geopolitical uncertainties. The company opened five new stores while closing seven underperforming ones, bringing the total to 427 stores. Gross profit also grew by 5% year-on-year, with a gross margin of 62%. Management emphasized the importance of marketing investments, which accounted for 8.5% of revenue, to build long-term brand salience. The CFO, Rasik Mittal, provided detailed financial metrics, including an EBITDA of INR26.6 crores and a profit after tax of INR2.3 crores, reflecting the company's focus on sustainable growth amidst a challenging market environment.
Management conveyed both confidence in long-term opportunities and caution regarding near-term demand.
Sourced from an exchange-filed transcript, dated 18 Aug 2026. Summary is RedixFi-generated and distinct from investment advice.
Key takeaway: Credo Brands Marketing Limited reported its un-audited financial results for the quarter ended June 30, 2026, highlighting a revenue of ₹125 crore, a 5% increase year-over-year. Gross profit also rose by 5% to ₹77 crore, maintaining a gross margin of 62%. However, EBITDA decreased to ₹27 crore from ₹31 crore in the previous year, attributed to increased marketing investments, which accounted for 8.5% of revenue. The company opened five new stores while closing seven underperforming ones as part of its retail transformation strategy. Management emphasized the ongoing MUFTI 2.0 initiative aimed at enhancing brand premiumization and customer experience. Despite challenges in discretionary spending and an uncertain global environment, management expressed confidence in the long-term growth potential of the brand, particularly in the evolving casual lifestyle segment. Profit After Tax for the quarter was reported at ₹2.3 crore, down from ₹6.3 crore in the same period last year.
The presentation conveyed both positive growth in revenue and gross profit, alongside challenges in profitability.
Sourced from an exchange-filed presentation, dated 11 Aug 2026. Summary is RedixFi-generated and distinct from investment advice.
Key takeaway: During the earnings conference call held on May 22, 2026, management reported that Credo Brands Marketing Limited ended FY '26 with a 6% year-on-year revenue growth, reaching INR162 crores in Q4. The company emphasized a cautious consumer sentiment and uneven discretionary spending throughout the year. Management highlighted the importance of premiumization and brand building, noting a 75% year-on-year growth in online sales. EBITDA for Q4 was INR42 crores, with a stable margin of 25.6%. Management indicated plans to increase advertising spend to 8-10% of revenues to enhance brand visibility. The company aims to maintain a healthy balance sheet while navigating uncertainties in the operating environment due to geopolitical tensions and inflation. Management set a goal of mid-single-digit growth for FY '27, with a focus on improving store throughput and brand differentiation. The call concluded with management expressing confidence in the long-term potential of the Mufti brand.
Management presented a balanced view of current challenges and long-term strategies.
Sourced from an exchange-filed transcript, dated 26 May 2026. Summary is RedixFi-generated and distinct from investment advice.
Key takeaway: The investor presentation by Credo Brands Marketing Limited on May 21, 2026, detailed the audited financial results for the quarter and year ended March 31, 2026. Management, represented by Chairman and MD Mr. Kamal Khushlani, described FY26 as a year of transition, emphasizing efforts to strengthen the brand and improve retail quality despite challenging market conditions. Q4 revenues were reported at Rs. 162.3 crores, with an EBITDA of Rs. 41.6 crores. The company faced profitability pressures due to increased advertising and branding investments, which management deemed necessary for long-term relevance. The presentation highlighted a focus on premiumizing the retail experience and improving productivity through selective store closures and expansions. Management acknowledged ongoing macroeconomic uncertainties but expressed confidence that current investments would support sustainable growth. Key financial metrics included a gross profit margin of 58.4% and a PAT margin of 8.0% for FY26.
The presentation conveyed a balanced view of challenges and strategic initiatives without strong emphasis on either positive or negative outcomes.
Sourced from an exchange-filed presentation, dated 21 May 2026. Summary is RedixFi-generated and distinct from investment advice.
Key takeaway: During the earnings conference call held on February 10, 2026, management reported on the company's ongoing transformation journey, MUFTI 2.0, which focuses on premiumizing the store experience and merchandise. In Q3 FY '26, the company opened 12 new stores and closed 22 underperforming ones, emphasizing quality over scale. Revenue for the quarter was INR 146.1 crores, with an EBITDA of INR 33.5 crores and a PAT of INR 7 crores. Management noted that advertising spend was approximately 5% of revenue, with plans to increase it to 8-10% in the next year, despite potential short-term impacts on profitability. The company faced challenges due to muted consumer sentiment and recent GST reforms affecting gross margins. Management expressed confidence in the long-term growth strategy, highlighting improvements in working capital and brand positioning, while acknowledging the need for patience as new stores ramp up performance.
Management highlighted both challenges and positive developments in the company's transformation efforts.
Sourced from an exchange-filed transcript, dated 16 Feb 2026. Summary is RedixFi-generated and distinct from investment advice.
Key takeaway: The investor presentation by Credo Brands Marketing Limited detailed the company's un-audited financial results for the quarter and nine months ended December 31, 2025. Management reported that the company continued its MUFTI 2.0 transformation, focusing on premium retail experiences and elevated merchandise, with twelve new stores opened under this initiative. Despite a muted quarter for the apparel industry, management noted encouraging initial responses from consumers. The company invested approximately 5% of revenues in advertising and branding, with plans to increase this to 8-10% to strengthen brand equity. Financial highlights included a revenue of Rs. 146.1 crores for Q3 FY26, with a gross profit margin of 56.5%. Management acknowledged challenges from softer consumer sentiment and recent GST reforms impacting margins but expressed confidence in the long-term growth strategy.
Management highlighted both progress in transformation and challenges faced in the current market.
Sourced from an exchange-filed presentation, dated 09 Feb 2026. Summary is RedixFi-generated and distinct from investment advice.
AI Summary of Annual Report
AI-generatedThe annual report of Credo Brands Marketing Limited (MUFTI) for FY2025-26 outlines the company's strategic focus on premiumisation, brand reinvention, and digital acceleration as part of its MUFTI 2.0 transformation. The report highlights the company's efforts to enhance its retail network quality, expand digital engagement through D2C strategies, and strengthen brand positioning in the evolving men's apparel market. It also discusses the broader economic context, including global and Indian economic outlooks, industry trends, and corporate governance practices.
- Strategic focus on premiumisation, brand reinvention, and digital acceleration as part of the MUFTI 2.0 transformation.
- Efforts to enhance retail network quality by prioritizing high-potential premium-format locations and rationalizing underperforming stores.
- Expansion of digital engagement through D2C strategies, including partnerships with platforms like Google and Meta, and the Muftisphere loyalty ecosystem.
Key takeaway: Credo Brands Marketing Limited is undergoing a strategic transformation focused on premiumisation, brand reinvention, and digital acceleration to strengthen its position in the men's apparel market, despite potential near-term profitability challenges and external risks.
The following annual report excerpts provide qualitative strategic context. Do not treat any specific financial figures in these excerpts as authoritative — they may be incorrectly labeled due to PDF table extraction limitations. For precise financial data, refer to the structured fundamentals data above.
Governance disclosures
AI-generatedNeeds attention
Default / Covenant Breach (1 item)
Items of these kinds are disclosed in the filings. This is a count of disclosed items. It is not a finding about the company and its cause has not been independently established.
Default / Covenant Breach
1 occurrenceEarlier (1-3 years ago)
The company has outstanding statutory dues for provident fund, labour welfare fund, and professional tax for periods up to FY 2021-22, with amounts not paid as of March 31, 2025.
Routine disclosures
Internal Control Weakness
1 occurrenceEarlier (1-3 years ago)
The auditor identified a significant deficiency in the company's internal financial controls, specifically the non-compliance with the audit trail requirement as mentioned in (i)(vi) below.
Contingent Liability
2 occurrencesEarlier (1-3 years ago)
The company has contingent liabilities related to claims not acknowledged as debts, income tax matters, and goods and service tax matters as of March 31, 2025.
The company has contingent liabilities related to claims not acknowledged as debts, income tax matters, and goods and service tax matters as of March 31, 2024.
Related-Party Transaction
2 occurrencesEarlier (1-3 years ago)
The company has disclosed related-party transactions including payment of TDS and expenses on behalf of KAPS Mercantile Private Limited, remuneration to directors and their relatives, reimbursement of expenses to Smart Global Solution and Services, and professional fees to Smart Global Solution and Services and Desire 4 India Private Limited.
The company approved a sale of brand/trademark 'not equal to' to Mr. Andrew Khushlani, a related party, for a consideration not less than the related cost incurred by the company.