CREDO BRANDS MARKETING L

During the earnings conference call held on August 12, 2026, management discussed the company's performance for Q1 FY27, reporting a 5% year-on-year revenue growth to approximately INR125 crores. The Chairman, Kamal Khushlani, highlighted the ongoing transformation strategy, Mufti 2.0, aimed at premiumizing the brand and enhancing customer experience. Despite a healthy consumer interest early in the quarter, management noted a moderation in demand due to geopolitical uncertainties. The company opened five new stores while closing seven underperforming ones, bringing the total to 427 stores. Gross profit also grew by 5% year-on-year, with a gross margin of 62%. Management emphasized the importance of marketing investments, which accounted for 8.5% of revenue, to build long-term brand salience. The CFO, Rasik Mittal, provided detailed financial metrics, including an EBITDA of INR26.6 crores and a profit after tax of INR2.3 crores, reflecting the company's focus on sustainable growth amidst a challenging market environment.

Management conveyed both confidence in long-term opportunities and caution regarding near-term demand.